Step 1: Build the Dough
Melt & Cool: Heat the milk and ⅓ cup of unsalted butter in a small saucepan over medium-low heat until the butter melts. Remove from heat and let it cool until it is lukewarm (around 105°F–110°F).
Mix: In a stand mixer or large bowl, whisk together 2 ¼ cups of flour, the instant yeast, granulated sugar, and salt. Add the egg and water, mixing until combined.
Knead: Slowly pour in the lukewarm milk mixture and the remaining 1 cup of flour. Knead on medium speed for 6–7 minutes until smooth and elastic. If it's too sticky, add up to 2 tablespoons more flour and knead for another 2–3 minutes. Shape into a ball and let the dough rest in the bowl for 10 minutes.
Step 2: Roll, Fill, and Slice
Roll: Turn the dough onto a floured surface and roll it into a clean 9x15-inch rectangle (roughly ¼ to ½ inch thick).
Fill: Spread the strawberry pie filling evenly across the dough, leaving a small border at the edges. Whisk the cinnamon and ½ tsp sugar together, then sprinkle it evenly over the strawberries.
Roll & Cut: Roll the dough up tightly starting from the long 15-inch edge, pinching the final seam to seal it shut. Slice the log into 12 even rolls. Pro-tip: Wipe your knife blade clean between each cut to keep the slices neat.
Step 3: Rise and Bake
Proof: Arrange the rolls in a greased 9x13-inch baking pan. Cover them with a clean, damp kitchen cloth and let them rise in a warm spot for 30 minutes until puffy.
Bake: Preheat your oven to 375°F (190°C). Bake the rolls for 30 minutes until the tops are a deep golden brown. Let them cool in the pan for 10 minutes before frosting.
Step 4: Whisk the Glaze
Beat: In a medium bowl, beat the softened cream cheese, 3 tbsp of softened butter, and powdered sugar until completely smooth.
Flavor: Add the half & half, lemon juice, lemon zest, and crushed freeze-dried strawberry powder. Beat until creamy and beautifully pink. Spread generously over the warm rolls.